A PR specialist is an expert in public relations (PR). PR is the practice of managing the spread of information between the client and the public.
A PR specialist is an expert in public relations (PR). PR is the practice of managing the spread of information between the client and the public. A wide range of different organisations employ PR specialists, including companies, governmental agencies and charitable organisations. Individuals, such as celebrities and politicians, can also find PR specialists useful.
PR specialists have been around a very long time, but the term itself wasn’t defined until the early 20th century when Ivy Lee and his friend Edward Louis Bernays stated that PR was “a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization… followed by executing a program of action to earn public understanding and acceptance.” Ivy Lee is chiefly known as the man responsible for drastically changing the public image of the Rockefeller family.
Today, it is common for PR experts to focus on a specific fields. If you want to hire a PR expert, it can therefore be a good idea to search until you find a good one that specializes in your particular field, rather than just go for a generalist PR expert.
A specialist PR expert isn’t just more likely to be knowledgeable about the specific field, but will also have spent time and effort cultivating good relationship with people and organisations that are active within this specific field or nearby fields. This can make it significantly easier for the PR expert to carry out his or her job in an optimal fashion.
Here are a few examples of fields where you can find specialist PR experts:
Here are a few examples of tasks that can be carried out by PR experts: