Council of Public Relations Firms - Council Publications

Publications

The Council of Public Relations Firms offers a number of valuable publications that will be available on this website and for purchase. Clients and public relations professionals should feel free to suggest additional publication topics for the Council to explore.

Several publications are available to purchase in hard copy form, indicated below by the Order button. All books are available free electronically.

Annual Report (2007)

Annual Report (2006)

Annual Report (2005)

Careers in Public Relations: Opportunities in a Dynamic Industry
(PDF - 331kb, link will open a new window)

Written in 2005, this booklet provides readers an overview of what to expect from a career in public relations, specifically what it's like to work at a public relations firm.

Generally Accepted Practices (GAP) III Study (abridged)
(PDF - 250kb, link will open a new window): This booklet captures the highlights of the third annual GAP study, published in 2004 and sponsored by the Council. The report examined how organizations perceive the value of, use and organize their in-house public relations departments. It also includes information on how they work with their outside agencies.

Demonstrating the Value of Public Relations: A Workbook for Public Relations Executives

A measurement booklet created to help public relations professionals articulate and demonstrate how an investment in public relations can deliver a significant return. Available in hard copy only. Price: $10.00

Hiring a Public Relations Firm: A Guide for Clients

To assist clients preparing to hire a public relations agency, the Council has prepared a guide that improves the efficiency and success rate of agency searches. It includes a turnkey process for drafting a request for credentials, creating a shortlist and evaluating competing firms. Price: $10.00

Measuring the Impact of Public Relations on Sales
(PDF - 182kb, link will open a new window)

Designed to inspire public relations executives to more consistently invest in measurement, this booklet offers an overview of the current state of the art with illustrative examples and references to other relevant resources. Price: $10.00

Procurement: Building and Sustaining Productive Working Relationships
(PDF - 123kb, link will open a new window)

This booklet is designed to help procurement professionals and agency executives gain insight to help establish, build and sustain more productive working relationships. Price: $10.00

Standards for Conducting a Public Relations Firm Search: Principles and Practices
(PDF - 438kb, link will open a new window)

This booklet was developed for agencies and clients because of the time, commitment and cost involved to both clients and firms in the agency review process. Input was solicited from agency executives, clients and search consultants. Price: $10.00
Working with Your Public Relations Firm: A Guide for Clients
(PDF - 150kb, link will open a new window): This booklet provides an overview on the dynamics, expectations and benefits of a productive client-agency relationship. Price: $10.00

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