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Code of Ethics Members of the Council commit to standards of practice that assure clients, the public and media, employees, and business partners and vendors the highest level of professionalism and ethical conduct in every relationship with a Council member. This commitment is a requirement for application and continued membership in the Council.
Member firms will serve their clients by applying their fullest capability to achieve each client's business objectives, and charging a fair price for that service. Members and their employees will be honest and accurate when recording time charges and seeking reimbursement of expenses, and member firms will not solicit or accept kickbacks or under-the-table payments in connection with business development efforts. Members will avoid representing any conflicting client interests without the expressed approval of those concerned. Council firms and their employees will respect client confidences and the privacy of client employees, and will refrain from directly soliciting client employees with whom they are engaged in ongoing projects. .
In communicating with the public and media, member firms will maintain total accuracy and truthfulness. To preserve both the reality and perception of professional integrity, information that is found to be misleading or erroneous will be promptly corrected and the sources of communications and sponsors of activities will not be concealed.
Council members will respect the personal rights of their employees and former employees. They will provide employees the necessary tools to serve their clients and opportunities to develop their professional skills. They will safeguard the privacy and handle with respect the professional reputation of current and former employees. Members will adopt policies that assure equal opportunity for all job candidates without regard to race, color, religion, national origin, sex, sexual orientation, age, veteran status, disability or any other basis prohibited by applicable federal, state or local law.
Commercial relationships with business partners and vendors will be handled in a businesslike manner, and credit will be given for ideas and services provided by others.
Revised by Board of Directors/October 2009
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A special task force comprised of Council members created a Statement of Principles. This document was created to provide clarity on the industry standards involved with issues such as transparency and PR firm contracts.
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The Council of Public Relations Firms is a member of the International Communications Consultancy Organization (ICCO) and as such approves and accepts its charter of principles.
Revised August 2009
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Events
Finding the Right Balance: Optimizing Social Media Efforts in Highly Regulated Industries
September 16, 2010
High Point Series - Understanding the Finances of Your Business
September 28, 2010
2010 Critical Issues Forum - Staring Down the Future: Learning to Thrive in an Integrated World
October 27, 2010
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