Council of Public Relations Firms

“Thriving and Surviving in Uncertain Times:
Practical Digital Marketing Techniques for Nonprofits”
Presented by the Council of Public Relations Firms
March 11, 2009
Carnegie Institution of Washington, DC
 
9:00 a.m.
Welcome by Kathy Cripps, Council of Public Relations Firms
 
9:15 a.m.
The 13 Skills of the Nonprofit Professional of the Future
by Virginia Miracle, Ogilvy PR
 
10:00 a.m.
Panel Discussion: Practical Tools and Online Applications
Moderated by Barry Reicherter, Widmeyer Communications
Panelists:
  • Jon Cangany, APCO Worldwide
  • Janice Laurente, FD Dittus
  • Crystalyn Stuart, Imre Communications
  • Eddie Garrett, Porter Novelli
 
10:45 a.m.
Q&A
 
11:00 a.m. 
Break

11:10 a.m. Case Study: Best Practices of Paid Media and Earned Media
Erica Anderson, Spectrum Science Communications and Josh Koster, Chong Design
 
11:50 a.m.
Case Study: UN Stand Up! Speak Out!
"The Evolving Influence Model: Building Community in the Digital Age"
Torod Neptune, Waggener Edstrom Worldwide
 
 
12:30 p.m. 
Small group discussion and Conclusion

 

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