Council of Public Relations Firms

Case Studies

This section spotlights recent cases studies provided by Council members that demonstrate the value of public relations across a variety of service areas and industries.

The Council accepts case studies from its members for publication on its web site. To date, the Council has not required proof of consent by the clients to publish these cases. In the future, before a case is published on the Council's web site, we will require firms to indicate that permission to publish has been received from their clients.

Integrated Communications

Dawn Dishes It Out: Changing Consumers' Perceptions on Value: P&G with Marina Maher Communications Inc
GoDirect: Weber Shandwick
Digital Trailblazing - Kodak Pops Up in Unexpected Places: Kodak with Ketchum
"How Do You Ride?" The ESUVEE Safety Campaign launch: ESUVEE Safety Campaign Executive Committee with Peppercom, Inc.
The Home Depot Empowers Olympic and Paralympic Athletes to Do-It-Themselves in Athens: The Home Depot with Manning Selvage & Lee
Sprint/Nextel with Dan Klores Communications: Sprint/Nextel with Dan Klores Communications

Internet Communications

Educating Students on the World of Microbiology: American Society of Microbiology with Spectrum Science Communications

Investor Relations

Argonaut Group Inc.: Argonaut Group Inc. with Pierpont

Social Responsibility

The Salvation Army $1 Billion Kroc Gift: The Salvation Army and Xenophon Strategies, Inc

Social Education

The Heart Truth Campaign: National Heart, Lung, and Blood Institute with Ogilvy Public Relations

Multicultural

Fighting HIV through R&B: Agouron/Pfizer with Chandler Chicco

Marketing Communications

Declaring a Plunger-Free World: Launching the Champion® Toilet: American Standard with Carmichael Lynch Spong
Borgata Hotel Casino & Spa: Borgata Hotel Casino & Spa with M Booth & Associates
Casual Male: Casual Male with Weber Shandwick
Case History: Vespa “Vespanomics”: Piaggio with CooperKatz & Co.

Government Relations

Norilsk Nickel: Norilsk Nickel with APCO Worldwide

Public Affairs

Outer Banks Conservationists: Outer Banks Conservationists with Capstrat

Community Relations

International Gemological Institute: International Gemological Institute with French/West/Vaughan

Business to Business

: Genalytics; Genalytics with PAN Communications

Social Media

GM FastLane Blog: A Corporate Giant Fights Back: GM with MS&L BlogWorks
LEGO® Builders of Tomorrow Campaign: Lego with 360 Public Relations LLC

COUNCIL PUBLICATIONS

Integrated Communications

Internet Communications

Investor Relations

Social Responsibility

Social Education

Multicultural

Marketing Communications

Government Relations

Public Affairs

Community Relations

Business to Business

Social Media

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